There is no denying that Facebook Advertising is the most cost effective way to reach a targeted audience.
Investing in Facebook Ads seems like a clear win for businesses, allowing products and services to be broadcast to a gazillion active users at the click of a mouse and if done correctly for a tiny cost.
However, recent data highlights that a clear majority of small businesses aren’t seeing positive return on investment (ROI) specifically from Facebook.
The study of over 4,000 small businesses with fewer than 10 employees found that only 24% were seeing positive ROI, a disappointing statistic considering there is a wealth of information online that can help business owners piece together a social media marketing strategy that drives businesses results.
Here are a few of the common reasons small businesses don’t see positive ROI from Facebook.
1. Lack of Strategy
The top reasons brands fail to see results for their efforts on Facebook is due to a lack of strategy.
A social media is so much more than posting a pretty picture here and there. You need to identify a goal, decide how you can achieve this goal and outline a content plan.
Choosing the best channel to post your content will help you to achieve your goals whilst sticking to your proposed budget.
Having an overall strategy will ensure everything you to aligns, calling for complete optimisation.
2. Obsession with Tactics
A solid strategy will always beat flashy tactics. Make sure you stick to your strategy and don’t get side tracked by the latest trends.
Keep your focus on what is working and don’t steer outside the realms of what you know works.
This isn’t a call to avoid trying new things but simply ensuring that you don’t get distracted from your overall plan.
Only invest in what you know will work.
3. No Time Invested
One of the surprising results from the study was that 75% of small businesses are spending less than two hours a week on social media marketing.
Which seems crazy considering that in order to succeed at anything you need to invest time and practice.
Engagement is created through posting regular content, people follow users who are interactive and provide them with constant information.
Don’t get lost in the crowd.
With all the potential the is Social Media, businesses would be insane not to invest a little extra time and money into Facebook Ads for which they are guaranteed to see results.
If you’re reading this and feel like this resonates with you, it is time to get serious.
Time and money both well invested we think.