6 Stages of Facebook Awareness

The most common question I get asked is “How can Facebook actually work for my business?”.

This is not a silly question and do not hesitate to demand an answer.

Facebook is new for everyone - even the most ‘experienced’ Facebook gurus have only been doing 'this' for a of handful years.

Even us ‘Social Media Pros’ pull our hair out keeping up with all the social media updates.

It is no wonder small businesses struggle!


However, Facebook is the best thing to happen to businesses since websites.

Actually I’ll let you in on a little secret, it just might be better.

Remember when websites were introduced?

Consider this, were you reluctant to make the leap or did you adapt quickly to the change?

And how's that relationship with your web designer going? #worst

Here are the 6 Stages of Facebook Awareness: 

  1. How does Facebook work for my business.
  2. Crap. We better do ‘something!” Boost a post. Maybe?
  3. Hmm. I have no idea what I am doing. I better hire a professional.
  4. Professional sets up your account and gives you a ‘plan of attack’
  5. Hey, look at all these likes, sales and phone calls!!
  6. WOW I love Facebook. What else can we do? More more more.

Facebook pages are the new websites.

In fact, I’d go so far as to say Facebook has replaced the telephone.

People will look at your Facebook page before they look at your website.

People are 5 x more likely to stalk you through your Facebook page than your website.

Yes, stalk.

People’s intentions when it comes to a business are pretty simple. Either they’re looking for a reason to buy from you OR a reason not to buy from you.

It’s all about the validation.

Most importantly…people want to buy from an actual person, people find comfort in dealing with other people. Funny, hey?

Facebook confirms you’re the real deal.